ABOUT SCENT BRANDING
Scent Branding is choosing an olfactive identity for your home.
In today’s world, everything we do -- from check-ins at restaurants, to the parties we RSVP to, to the clothing we wear -- reflects upon our reputation; our personal brand. Suddenly, conscious moments of choice exist where at one time, a second thought was never given. With so many avenues to express ourselves, we have an amazing opportunity to express ourselves at every corner -- especially at home.
Our fragrances are designed to be scent brands. There are five. With continued use, they will settle into your home and compliment your identity.
Home is a respite from the outside world, a constant after travel and exploration, a place to welcome only those who are closest to you for chic affairs and intimate moments. Ultimately, the scent of a person's home is the summation of their life experiences. Their travels, their treasures, their truths.
We all know the most memorable experiences utilize all of our senses -- yet the subtle fragrance of your home is often overlooked, despite its power to compliment the perception of its inhabitants.
Choosing a scent for your home is an optional element of your personal expression. Scent Branding is an opportunity to have a little artistic influence within your space.
THE IMPORTANCE OF SCENT
Scent is transportive. It has the powerful ability to evoke memory and emotion, more than any other of your senses.
Think, for a moment, of that place in your memory with a specific smell – maybe it was your grandparent’s basement, your favorite European hotel, or the pool you spent the entire summer in.
If you’ve ever come across these fragrances outside of their origin, it can trigger an explosion of emotion, stopping you in your tracks. You’ll immediately envision exactly what you were doing, how old you were, and how you were feeling at the time. Anyone who’s discovered an old bottle of their high school perfume in the back of their cupboard will know exactly what we mean.
This layer of perception -- location-based fragrances -- is where SCENTHOUSE likes to play. The way we look at it, if emotions are so strongly linked to the smell of a location, then why not have a little artistic control over that in your own space?
This is called Scent Branding – choosing an olfactive identity for your space that will compliment your identity, and forever link the memories made in that space to that fragrance.